Filter by tags


Jenny Packham's 2017 campaign is the only #dressinspo you need today

Jenny Packham's latest bridal collection is dreamy, glitzy and downright gorgeous.
The campaign was shot at a cowboy ranch, a fitting location as the collection was inspired by the plains of the midwest. The final images are absolutely stunning. Pure whites have been replaced by creams and beige, and there are also soft pinks and even a green gown. Keeping true to the Jenny Packham style, the collection is brimming with beautiful laces, beaded sleeves, lines of sequins and wild flower detailing; embellished bodices and sparkling appliques add the perfect amount of bling. 

You won't find any ballgowns or hoop skirts in this range. Instead, corsets have been swapped out for floaty skirts and slinky, relaxed silhouettes. There's definitely a romantic, bohemian vibe to the collection, and we love these dresses for a summer garden wedding or a laid-back country celebration. 

You can check out the campaign images below, plus we've also included our favourite look book picks too. We've already pinned more than one to our Pinterest boards, and we have a feeling you will too. The collection will be available internationally from August 2016.

Wedding Dress Trends
You might also like...
Will you wear feathers or 3D embellishments?
Other articles you might like
Are you looking for wedding inspiration?