Why we love Swish
It's hard to fault Swish. The collection of bridesmaid frocks is stunning and covers every silhouette, style, colour and fit you could imagine. Be it a short, sexy number, an elegant gown or a beach-savvy maxi dress, Swish has you covered.
Since owner Amanda McKenzie opened her first Melbourne boutique 14 years ago, Swish has spread its wings to include three more locations and has cultivated a reputation as an industry heavyweight. In store, expect home-grown designers including Natasha Gan, Cooper St, Very Very, Ruth Tarvydas, Matthew Eager and Langhem; American label Jovani is also available.
Swish has an inclusive fashion ethos, meaning that bridesmaids of every shape, size, colour and physique will find something they (and you) will love, and that makes them feel amazing. To guide bridal parties through the selection and fitting process, Swish has a team of expert consultants on-hand to offer their (stylish) advice and make sure you leave the store with a smile.